The days of simply collecting rent and making sure the grass is trimmed are long gone for today’s multifamily owners and managers. To be an efficient competitor requires more skills and knowledge than in the past, especially for small property owners. Some of today’s savvier owners are improving bottom lines by leveraging technology and other resources. They are discovering that what works for top leading competitors can also work for them.
Navigating online reviews is critical for small businesses due to the popularity of social media and review sites. If done correctly, responding gives you the chance to deliver strong customer service and show potential renters you care. In fact, a recent study found that constructive engagement with reviewers actually leads to more reviews and higher ratings.