5 Ways To Build Resident Retention This Thanksgiving Season

Oftentimes, multi-family housing focuses on marketing towards new tenants but what if some of that focus was geared towards keeping the tenants you already have? Resident retention is just as important as marketing for new tenants because it not only decreases turnover rates but it has the ability to function as a referral base as well. Here we offer 5 ways to build resident retention this Thanksgiving season.

The Gift Of Thankfulness

The gift of thankfulness can go a long way, especially in today’s world where people feel isolated, alone and even forgotten. Now, of course, we know that gifts can add up but there are ways to say thank you within a reasonable budget. First, printing off festive tags and attaching them to your gift of choice speaks volumes to your residents. Most people are visual and seeing something that marks your gratitude will lift their spirits before they even open the gift. Some simple gift ideas are filling small bags with candy, creating hot cocoa jars filled with cocoa, small marshmallows and crushed peppermint candy pieces, smores kits or a simple box filled with specialty teas. Whatever the idea, residents will appreciate the thoughtfulness behind your efforts and see that you took the time to show you care.

Being Thankful As A Community

Outside of showing your appreciation to your residents, it’s important to find ways of bringing your residents together as a community. When residents feel they are a part of something they are less likely to leave. Even in today’s current season there are ways to connect; it just takes a little bit of creativity. A simple go-to idea for bringing the community together is having everyone write on a leaf made of construction paper what they are thankful for. As residents add their thoughts, a thankful tree can be created within the complex’s office space. This is an ongoing idea that everyone can participate in and even reflect upon as they read from what others attributed. During a time where many have experienced loss in multiple areas of life, creating a visual of what we can all be thankful for is a great way to come together as a community. Being thankful as a community draws people together and is one way to communicate that we are not alone.

To-Go Thanksgiving Craft Sets

More than likely, within your complex you have multiple families with small children. During Covid we have all had to spend more time in our homes in order to keep everyone safe which makes to-go Thanksgiving craft sets a great idea in reaching our residents, letting them know we are thinking of them and that we care. Economical friendly sets can be created by buying items in bulk and creating bags to pass out to the families. Even residents who are older can appreciate these gifts as they may know someone they can share it with and spread the joy of thankfulness. The idea is that you show your residents how thankful you are for them, even if the gift item itself cannot be used by them directly. There are tons of craft sites that can be looked at online to find ideas in building a craft set for the season and you and your team may have just as much fun putting them together!

Community Food Drive

Now here is a common idea that everyone can get behind! Local stores all over the area collect non-perishable foods to help those in need during the holiday seasons. Whether you directly partner with your local stores, a local church or even put together your own food drive; people feel better when they can find ways to give to others and a community food drive is a practical way to do this. Not only will everyone be helping families in need but this is another way of bringing your residential community together and establishing resident retention. Community food drives can be as simple as letting residents know that they can drop off non-perishable goods to be collected in the main office. You could even go above and beyond and ask residents if they know any families in need so that residents can see their giving touch the lives of those in their surrounding community. Being involved within your surrounding communities is a great way of establishing rapport and speaks volumes about you to your referrals.

A Raffle Of Gratitude

Who doesn’t like a good raffle?! A nice worthy prize at the end gets everyone excited about the possibility of a raffle and what better time to do it than the thanksgiving season. Raffles can be as basic or complex as you choose; it’s the creativity behind it that makes it worth the while. We like efficiency so putting together a raffle that kills two birds with one stone, sort of speak, is prize worthy for all involved. One idea that accomplishes this train of thought is putting in names for those who pay their rent on time and even adding an extra ticket for every day that they are early on their payment. This encourages tenants to not only pay on time but even go the extra mile if possible to pay their rent early. Of course, the prize at the end of the raffle must be worthy of such measures. We know that not everyone can pay their rent whenever they want as households have specific budgets within specific timeframes so to add to this idea, one way to have extra raffle tickets entered under a tenants name is to enter tickets for those who have been tenants for at least six months. This way, everyone feels they have a solid chance of winning and is excited to hear of the outcome.

No matter what ideas you implement to build resident retention this Thanksgiving season, we are sure that any act of gratitude towards your tenants is a win for everyone!

Preparing Your Multifamily Housing Roof For The Winter

Depending on the area, a winter season can be long and harsh. Once the rain and snow come, getting onto a roof can be tricky and oftentimes dangerous. Preparing a multi-family housing roof for the winter is not only a precautionary step in avoiding roofing problems; it also aids in preventing accidents where roofers are concerned. Here is a list of things to winterize when preparing your multifamily housing roof for the winter.

Continue reading

Multi-Family 2020 Trends To Watch

Employment growth and overall household income have always played a part in driving the economy. Since the Covid-19 pandemic, people have been laid off and as a result, the economy has been impacted. Here we will look at how the multi-family industry has been impacted, what they can expect and what multifamily 2020 trends to watch for.

Continue reading

When Is The Best Time To Replace Your Commercial Roof

Replacing a roof is not something business owners or property managers generally want to think about but it’s essential for the integrity of the building as well as preventing unwanted costs. There is a lot of work that goes into replacing a roofing system but with reliable and trustworthy professionals a new roof is worth the investment.

Continue reading

Property Management Tips In Managing Multi-Family Communities During Covid

With Covid-19 in effect, many of those in the work field have had to work from home and as much as we may think this is a byproduct of the virus, the truth is that the virus has only accelerated a trend that many were already practicing. Yet, it’s new enough that some are still adjusting. With multi-family communities in mind, rental agents have had to try and find new ways to stay engaged with their tenants, all the while continuing to keep safety in mind. As much as we would like to think that everything will go back to what we knew before, multi-family properties may need to anticipate this ‘new’ way of engaging with their tenants in the future. No matter what lies ahead, the focus should be on maintaining a thriving community where tenants feel their overall needs are met.

Continue reading

Impact Of The Covid-19 Pandemic On The Roofing Companies

The recent Covid-19 Pandemic has caused many businesses to shut down temporarily or even permanently depending on the type of business, area and/or if the business had the ability to self sustain during the time of null. Many businesses have done everything they can to stay afloat during this time and some seem to be barely hanging on. When it comes to how the Covid-19 pandemic has impacted the roofing companies, though there are some similarities to other businesses, there are a few differences that have affected their specific operations.

Continue reading

5 Commercial Roofing Tips To Extend The Life Of Your Roof

When it comes to fixing or replacing a roof, the expenses can be costly so maintaining your roof every year is key when it comes to saving money and prolonging the life of your roof. Oftentimes you’ll just need to do a quick look over which can be done on the ground with binoculars but if a large storm has potentially caused damage to your roof then you’ll want to give it a look once the storm passes. Here are 5 tips to extend the life of your roof.

Continue reading

Which U.S. States Experience The Greatest Amount Of Roofing Damage From Natural Causes

Natural disasters happen all the time throughout the year and in some areas they are more common than others. Tornadoes, specifically, happen all over the mid-western and eastern states with a total of 935 tornadoes reported in the U.S. alone. Because roofing material is so exposed to the natural elements, it’s easy to see how tornadoes can likely be the cause of roofing damage when it comes to natural disasters. Here we will talk about which states are the most likely to experience tornadoes, the average cost of damage due to tornadoes and new materials that are being made to withstand the natural elements.

Which States Are Most Likely To Experience Tornadoes

The states that get hit by tornadoes the most are those that lie within what is called ‘Tornado Alley’. Tornado Alley is an ordinary term for the area of the United States where tornadoes frequent the most. This term was first used in 1952 as the title of a research project to study severe weather in the areas of Texas, Louisiana, Oklahoma, Kansas, South Dakota, Iowa and Nebraska. The reason these states are most at risk is because Tornado Alley is full of warm, humid air from the equator that meets with cooler, dry air from Canada and the Rocky Mountains thus creating an ideal environment for tornadoes to form within developed thunderstorms and supercells. Newer research, however, is showing that tornado frequency has increased over a larger part of the U.S. Midwest, Southeast and parts of the Ohio Valley meaning that ‘Tornado Alley’ may be shifting from its previous position.

The Average Cost of Damage Due To Tornadoes

It’s been projected that every year in the U.S. tornadoes cause about 400 million dollars worth in damage. Tornadoes come from large thunderstorms that already have winds in rotation. When warm air collides with cooler, dry air the cold air is pushed over the warmer air producing a thunderstorm. Then, when the warm air rises through the colder air it causes an updraft thus creating a tornado. The more violent the thunderstorm, the more violent the tornado. They are capable of mass destruction with wind speeds that reach up to 300 mph. With winds like these, large buildings can be obliterated, trees uprooted and vehicles hurled hundreds of yards.

The most violent tornadoes are capable of tremendous destruction with wind speeds of up to 300 mph. They can destroy large buildings, uproot trees and hurl vehicles hundreds of yards and even suck the water from water passageways. It’s no wonder then that tornadoes of even lower calibers can cause costly repairs to the roofing of homes and businesses.

Materials Made To Withstand Nature’s Elements

When it comes to tornadoes there are no sure proof ways to prevent roofing from completely coming off of your home or even the structure of your home being completely tornado proof. The only possible way of ensuring your home stays in tack is making your home or business out of concrete which is not likely an option or desire for that matter. However, you can still choose the right materials for your home that will give you the best possible outcomes. Roofing shingles that are rated to ASTM are the highest level of wind rated shingles. These shingles have two screws per tile, providing for the best wind resistance. Metal roofing products and stone-coated steel shingles also work great when it comes to being tornado resistant. Compared to traditional roofing, these types of roofing materials will aid in strengthening and fortifying your existing roof. If you live in a tornado prone area, thinking about the materials your home is built out of is something you probably want to consider. Smaller tornadoes happen more often than the larger ones which will be what you’ll need to consider when thinking about the integrity of your roofing.

Natural disasters are serious things to consider when it comes to the location of your home. You want to protect your family and ensure that they have a safe place to bunker in case something like a tornado comes their way. Looking over your home to make sure that it is structurally sound is one way to ensure its integrity and safety for your family. Assessing your roofing materials should be one of the things that are considered in your home assessment.

What To Expect From A Commercial Roofing Inspection

Commercial roofing inspections should be done at least a couple times per year just to ensure that your roofing doesn’t go from having a small problem to a large one. Checking roofing materials and the support system to your commercial roof after major weather conditions, for instance, can be key to saving you money in the long run. Ignoring roofing maintenance over a long period of time can be costly and even affect the integrity of your building. A good commercial roofing inspector should provide a thorough inspection of your roof; checking for hidden damage or potential issues. Here is what you can expect from a commercial roofing inspection.

Continue reading

What Property Managers Can Learn From The Elite 1% ORA Power Ranking

There is more to an ORA Power Ranking Score than one may think. With the digital world making its leaps and bounds in every facet of the world as we know it, society functions every day via the internet and that is the first place they will go when researching multi-family residences for tenancy. Here we will briefly discuss what property managers can learn from the elite 1% ORA power ranking.

What Is An ORA Score?

An ORA score is an online reputation assessment. This assessment is compiled from ratings of over 21 different review sites with the score itself being determined on a scale of 0-100 per property. The determined score is a widely acknowledged ranking that serves as a benchmark to compare and contrast individual properties as it relates to resident satisfaction, community performance and positive online reviews and rankings. The ORA Power Rankings are based on monthly assessments of independently ranked multi-family properties and management companies ORA scores. J Turner Research developed this multi-family industry standard to measure online reputation, however, property or management companies are not required to be a J Turner Research client to qualify for this ranking.

Continue reading